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Rotorua District Council engaged Opus and Chow Hill to provide an urban design & retail strategy

The study aimed to capture the unique characteristics that define Rotorua and to provide a framework for development for the next 15-20 years.

Rotorua is a unique city, not only in New Zealand, but also in the world. The cultural, natural environmental and geothermal resources in the area are a great attraction to both national and international tourists.

The strategy is intended to provide a flexible framework to respond to the changing future of Rotorua. It identified and established key physical and psychological characteristics to ensure the long-term success of the CBD as Rotorua's pre-eminent retail destination.